We were brought on to do the concepts and copy for the DVD release of the multiple Oscar-winning Coen Brothers' film, "No Country for Old Men." We worked with our affiliate Black Box Kelvin and collaborated with the always brilliant designer Georgia Young.
Whenever we work on an entertainment project, it's always exciting and challenging. The deadlines are immediate, the pressure is on and the creative possibilities are endless. As a best-picture contender, the stakes on this project were especially high.
We gave the ads an unconventional, uncluttered graphic treatment that underscores the raw violence, the memorable characters and the chilling storyline. The taglines promise that this is going to be one wild ride, and yet, their mordant humor reflects the Coen Brothers distinct situational laughs. Have a look.
